Collaboration
We recognize that the most successful client relationships require close collaboration with multiple partners to accomplish the intended marketing objectives. As such, we have always embraced a collaborative working model with our clients and their related agency partners.
We have established collaborative governance and project management models that clearly outline roles and responsibilities to maximize success.
We are often seen as a “general contractor” to our clients, and manage other agency partners as needed.
We integrate seamlessly with your team and your other partners from VC to PR, and understand when to lead and when to follow based upon the nature of the engagement.
Day-to-Day Communication
To facilitate strong working relationships, whether a client is in Pune, Delhi, Bangalore, Mumbai or overseas, our startup software development team has a defined process, open communication and environment of agency responsiveness.
We are always flexible in our approach to facilitate the best working relationship possible.
We don’t believe in an arms-length approach to client management; our door, both literal and virtual, is always open.
We are known for speed in delivery. We respond quickly to all questions, concerns or directives.
Account Management
Each account will be managed on a daily basis by a Technical Program Manager – your single point of contact. We ask our clients to assign a similar role to make communication and management as efficient and effective as possible.
As part of our ongoing relationship, we mutually define a communications model during our initial kick-off meeting.
The model defines the preferred communication mechanisms and frequency for interactions.
Taking the time to do this step at the onset of the relationship aligns everybody.
Communication Tools.
Our Engagement Models.
Every project is different. We have established multiple engagement models that ensure you get exactly what you need.
Time & Materials
Project-Based
Ideal Use
Initiatives with many undefined parameters or business objectives.
Example
Developing new products or services. Using existing technologies in new ways. Projects with complex components, work streams or multiple partners.
Fee Structure
Hourly rate, usually based on our blended rate.
Benefits
Allows for flexibility in scope and timing.
Fixed Fee
Project-Based
Ideal Use
When objectives and scope can be clearly defined at project initiation.
Example
Projects with minimal complexities or with fully-defined functionalities, partners and deliverables.
Fee Structure
Fixed total fee.
Benefits
Ensures predictability in budget, scope and project team for specific set of well-defined deliverables.
Strategic Consulting Engagement
Ideal Use
To define and drive both near and long-term business priorities and strategies.
Example
Guidance for new product development as data validates product/market fit; start-up coaching; VC consulting.
Fee Structure
Fixed fee on recurring basis, usually monthly.
Benefits
Dedicates senior-level talent to relationship management and strategic marketing planning and execution over an extended period of time.
Maintenance
Models
Ideal Use
Efficient execution of predictable, recurring maintenance activities.
Example
Site updates to existing native apps, website, software tools and more on a weekly/monthly basis.
Fee Structure
Fixed fee on recurring basis, usually monthly.
Benefits
Dedicated consistent team members for efficient/quality execution of activities and to respond to short-term requests more easily.
